The product manager is a mini-CEO, responsible for overseeing a product through its entire lifecycle from ideation to development to market introduction to retirement. In this course, you will learn the difference in roles between a product manager and a project manager, the key responsibilities and attributes of a product manager, the four stages of product development, and how to support a product management model in your organization.
Building a solid product strategy is a crucial first step in creating a product that will enjoy a smooth development, meet your user's most pressing needs, and successfully find its place in the market.
In this course, you will learn the key components of a successful product strategy, crucial questions to ask in defining your product strategy, the steps to creating a product strategy, how to build a data-driven product roadmap, and common mistakes in building a product strategy and how to avoid them.